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“I Am Nature” is a reminder that: We Are One
Zine For Male Audiences
This zine focuses on themes like agriculture, alcohol consumption and general safety.
Poster Designs
My Contributions
Research
(In-depth desktop research, archival research and on-field research)
Analysis & Synthesis
(Identifying target groups, problem statements, persona mapping)
Branding
(Communication strategy, visual identity, information and print design)
Copywriting
(Stories, nukkad natak, ad copies)
The Team
Research: Riya Garg, Shambhavi Dube, Nayantara Mukherjee and Yash Jha.
Campaign Design: Riya Garg (Hindi) and Nayantara Mukherjee (Bengali)
App Design: Shambhavi Dube, Yash Jha.
Reflections
This project tested me emotionally, mentally, and creatively. In an unfamiliar environment, I learned to listen not only to interviews and data, but also to people's lives. Working with communities, adapting to their specific demands and designing with empathy proved to me that communication design has power. I felt uncertain many times, but every hurdle became a chance to grow. It was humbling to think about how our work could open people's eyes and save lives.
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Crafting Purposeful Designs.
M.
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